Behavioral economists proved that more than 66% of human decision and behavior are driven by emotional factors. -- Source Gallup
Catch facial expressions when they happen, without interrupting the flow. No need to use an expensive setup. A camera is enough. You receive valuable emotional feedback.
Optimize each user test with more data gathered within the same amount of time. Get insights on the most relevant emotions to take the right decision and optimize product launch.
Emotional connections with your customers no longer have to be a mystery—they can be a new source of real competitive advantage and growth. Source Harvard Business Review
Watch out the video to see how it works while integrated into
remote user test session!
During a test, the facial expressions are analysed in real
time.
Each tester has a unique reaction, we turn them into
valuable data.
Emotional data is accessible for further analysis.
You will know when it happens, so that you can find why it
happens.
Embrace the success of positive reactions and fix the
unexpected negative ones!
Attention, Surprise, Confusion, Amusement & more.
Scientifically up-to-date Emotion Evaluation Accuracy
Mood estimation
Global mood is the impression that lasts.
Private by design
Keep your data safe.
User Testing Lab
KPIDecrease Users Churn
Identify Pain Points along the Player's journey
Using video data from user testing sections, identify how many unexpected negative emotions have happened and when, so you can prevent future drop out, and compare with expected emotional response.
The primary KPI used by Big Games Company's user testing team was to reduce the churn for the company's most profitable games. It was shown that the decline in player adoption was due to players feeling frustrated, confused or surprised at key stages in the overall game experience.
SolutionTo improve user retention, Big Games Company used the Mojo Emotion AI Platform to measure emotional response during user testing sessions. This allowed them to design a smooth user experience for the menu and load times of their games to maintain a positive player experience.
* this is a fictitious company and a hypothetical use case.
Connect your user testing timeline with emotional feedbacks to find the why, and fix what has to be fixed.