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Business Challenge
The primary KPI used by SmarterSurvey questionnaire design team was to improve response quality with their online survey platform. As the respondents react to the questions that they answer, it was shown that the quality of their answer can be balanced depending on their emotional response.
Solution
To improve response quality, SmarterSurvey used Mojo Emotion AI Platform to measure emotional reactions while answering to the survey. This allowed them to identify the intensity of unexpected user’s mood to calibrated questions, so they could mitigate the overall pertinence of each respondent.
* this is a fictitious company and a hypothetical use case.