*
Business Challenge
The primary KPI used by Big Games Company's user testing team was
to reduce the churn for the company's most profitable games.
It was shown that the decline in player adoption was due to
players feeling frustrated, confused or surprised at key stages in
the overall game experience.
Solution
To improve user retention, Big Games Company used the Mojo Emotion AI
Platform to measure emotional response during user testing
sessions. This allowed them to design a smooth user experience for
the menu and load times of their games to maintain a positive
player experience.
* this is a fictitious company and a hypothetical use case.